No Credit Card Required
Try Doodly Free for 14 Days Before You Commit to Any Plan
Start Free Trial →One of the first questions anyone asks before buying software is: what does it actually cost? Doodly pricing has changed over the years, and there is a lot of outdated information floating around online. This page gives you the current picture — what plans are available, what each one includes, and how to figure out which tier makes sense for your situation.
The short version: Doodly has two main plans, a genuinely useful free trial, and one detail about their pricing model that most competitors do not offer. Let me walk through it properly.
Doodly Pricing Plans: What You Actually Get
Doodly currently offers two paid plans: Standard and Enterprise. The core difference between them is not about feature access for day-to-day video creation — both plans give you the full editor, the animation engine, and HD export. The real distinction comes down to the asset library size and, critically, the commercial license.
Standard Plan — built for individual creators making videos for personal or internal use:
- Full access to the Doodly editor and animation engine
- Standard asset library (characters, props, icons)
- HD export up to 1080p
- Personal use license — ideal for your own courses, business, or social channels
- 14-day free trial included, no credit card required
Enterprise Plan — for creators who need more assets and commercial rights:
- Everything in Standard, plus a significantly larger asset library
- Full commercial license — use videos in paid client work, monetized content, or sold products
- Right to include videos in YouTube channels you plan to monetize
- More characters, scenes, and props included without additional purchase
If there is any chance your videos will be used commercially — even in a YouTube channel you plan to monetize — Enterprise is the right choice from day one. Upgrading later is possible, but starting with the right plan saves the headache.
The One-Time Purchase Option
This is the part of Doodly pricing that surprises most people: you can buy lifetime access with a single payment instead of paying monthly. In 2026, most software companies have moved entirely to subscription models, so a one-time purchase option genuinely stands out. It means your total cost of ownership is fixed — you pay once and use the software indefinitely without worrying about a recurring charge every month.
Whether the one-time purchase or the monthly plan makes more financial sense depends on how long you plan to use the software:
- One-time purchase makes sense if you plan to create videos for more than a year — the math usually favors lifetime after 12-18 months
- Monthly subscription makes sense if you have a specific short-term project in mind and are not sure about long-term commitment
- Check the current pricing page for exact numbers — these do change with promotions
The 14-Day Free Trial
Before spending anything, you get a full 14-day trial with complete access to all features — no credit card required to start. This is meaningful because it gives you enough time to actually build a real video, test the export quality, and decide whether the workflow fits your process.
Many competitor tools either shorten the trial, limit functionality, or require payment details upfront. Doodly does not do any of those things, which makes the trial genuinely useful rather than a marketing formality. I would recommend going in with a specific project in mind — an actual video you need to make — rather than just exploring the interface. Our free trial guide has a walkthrough if you want to make the most of those two weeks.
How Doodly Pricing Compares to Competitors
To give you some context, Doodly sits in the mid-range of the whiteboard animation software market:
- Vyond — starts significantly higher, subscription-only, no one-time purchase available; aimed at teams doing professional character animation
- VideoScribe — priced similarly but does not offer a lifetime purchase option; browser-based workflow
- Animaker / Powtoon — lower entry points but also fewer features specifically for the whiteboard style
If the Doodly pricing still feels like a stretch, it is worth noting that the software regularly runs promotions — particularly around launch anniversaries and end of the calendar year. Signing up for the email list through the free trial is the easiest way to catch those. We also keep a page updated with any active Doodly coupon codes if you want to check before purchasing.
For a broader comparison of how Doodly stacks up feature-for-feature, see our full Doodly review, our detailed Standard vs Enterprise plan comparison, or jump straight to our alternatives guide if you are still weighing your options.