Choosing between Doodly’s plans — Standard and Enterprise — is simpler than it looks once you understand what actually separates them. This page cuts through the marketing language and tells you exactly which plan fits which situation, so you can make the right choice the first time without having to upgrade later.
Doodly Standard Plan: What You Get
The Standard plan covers everything you need to create and export whiteboard animation videos for personal or internal business use. Here is what is included:
- Full access to the Doodly editor and animation engine
- Standard asset library — characters, props, icons, and backgrounds
- Four board styles: whiteboard, blackboard, greenboard, glassboard
- Custom SVG import for assets not in the library
- Audio sync for voiceover and background music
- HD export up to 1080p
- Personal use license — your own courses, your own business, your own social channels
Standard is the right choice if all your videos are for your own use — you are not selling them to clients, monetizing them on YouTube, or including them in paid products made for others.
Doodly Enterprise Plan: What You Get Extra
Enterprise includes everything in Standard, plus two meaningful upgrades:
- Larger asset library — significantly more characters, props, and scenes compared to Standard
- Full commercial license — you can use videos in client deliverables, monetized YouTube channels, paid online courses, and any other commercial context
The commercial license is the deciding factor for most people. If your videos will ever appear in a context where someone is paying for them — either directly or through monetization — you need Enterprise. This includes YouTube channels you run ads on, client work you are paid for, courses you sell, and products you charge for that include Doodly-made videos.
Standard vs Enterprise: Decision Guide
| Use Case | Standard | Enterprise |
|---|---|---|
| Videos for your own business (internal) | Yes | Yes |
| Videos for your own non-monetized content | Yes | Yes |
| Client deliverables (paid work) | No | Yes |
| Monetized YouTube channel | No | Yes |
| Videos included in paid courses you sell | No | Yes |
| Freelance video production | No | Yes |
If you are in any doubt, choose Enterprise. Upgrading later is possible but means paying the difference — better to start with the right plan. For exact pricing on both plans and the one-time vs monthly options, see our Doodly pricing breakdown. You can also test any plan risk-free with the 14-day free trial, and check our coupon page before you buy.